Post by account_disabled on Mar 6, 2024 22:51:01 GMT -10
How to launch and monitor an email marketing automation plan aimed at effective sales Email marketing automation is a useful and effective tool for all types of business and for all types of objectives. As with all tools in the hands of marketers, however, it must be underlined that there are prerequisites to be observed carefully, under penalty of failure of any campaigns and waste - even worse! - budget. At the basis of automatic emails: preparation Before starting, it is necessary to make a distinction between email marketing automation and drip campaigns : the first approach is much more "personalised" on the potential customer and his position along the customer journey, while the second is a "pre-packaged" email marketing campaign that addresses all prospects with the same content, regardless of their predisposition to conversion or their relationship with the brand.
Drip campaigns usually have very precise sending parameters from start to finish Germany Phone Number and are mostly used to send emails in droves, focusing everything on the lead magnet contained in them: a significant discount, a special promotion and so on. Email marketing automation is a whole different story. Also in this case these are emails sent automatically, but they are sent only when potential customers (or existing customers) reach specific thresholds or goals. Furthermore, the message is deeply personalized - or at least it should be - according to the characteristics of each recipient, the geographical area in which they live, their habits, their corporate role, their demographic data and so on. The more detailed the level is, the more likely the emails will be to hit the mark.
Obviously the whole castle won't stand if the foundations are not solid and in this case the foundations are the database you have available and its level of profiling. In short, if you know your potential customer well, the chances of success will be much higher. Preparation therefore plays a fundamental role, not only in drafting sending workflows, but also in carefully choosing the recipients of yours and in the metrics to keep an eye on. Yes, because launching an email marketing automation campaign without knowing which KPIs to monitor makes it very difficult to understand what works and what doesn't. But why go through all this effort to design such an accurate email marketing automation plan? Simple, because it works.
Drip campaigns usually have very precise sending parameters from start to finish Germany Phone Number and are mostly used to send emails in droves, focusing everything on the lead magnet contained in them: a significant discount, a special promotion and so on. Email marketing automation is a whole different story. Also in this case these are emails sent automatically, but they are sent only when potential customers (or existing customers) reach specific thresholds or goals. Furthermore, the message is deeply personalized - or at least it should be - according to the characteristics of each recipient, the geographical area in which they live, their habits, their corporate role, their demographic data and so on. The more detailed the level is, the more likely the emails will be to hit the mark.
Obviously the whole castle won't stand if the foundations are not solid and in this case the foundations are the database you have available and its level of profiling. In short, if you know your potential customer well, the chances of success will be much higher. Preparation therefore plays a fundamental role, not only in drafting sending workflows, but also in carefully choosing the recipients of yours and in the metrics to keep an eye on. Yes, because launching an email marketing automation campaign without knowing which KPIs to monitor makes it very difficult to understand what works and what doesn't. But why go through all this effort to design such an accurate email marketing automation plan? Simple, because it works.