Post by ivykhan885 on Mar 6, 2024 0:50:20 GMT -10
Like the main digital marketing tools, Facebook ads also allow you to impact highly segmented and targeted audiences, which precisely reflect the target we want to address. Among the numerous existing possibilities of advertising on social media, there is one that brings numerous advantages and that is Facebook retargeting. Find out now how to involve new and existing users through Ediscom social advertising solutions! To find out more, contact us now ! Facebook retargeting Share on Facebook Share on LinkedIn REQUEST INFO ON SOCIAL ADV! We will soon discover how to do retargeting on Facebook, what are the advantages deriving from using this type of strategy and how this tool allows you to achieve excellent results and increase conversions, despite a reduction in spending . What is Facebook retargeting.
Facebook retargeting is a technique that allows us to reach a personalized audience who has already visited our website and who, therefore, has already had the opportunity to discover our brand and what it offers. In jargon, we talk about a "hot audience", precisely because it is made up of users who, in short, have already passed the brand awareness phase, the one that represents the top part of the funnel and which is indicated with the acronym TOFU ( Top of the Funnel). To make the concept of " warm public " even clearer , let's try Australia Telegram Number Data to clarify what represents the exact opposite, thus giving an example of "cold public". Meanwhile, with this last expression we mean a type of user who has never encountered, in their digital experience, content regarding our brand, which is why it will be essential to organize a different communication strategy for them, aimed at making the peculiarities of the brand known and let them discover more about its values and strengths. Try to imagine the dynamics in a relationship between two people.
the cold public corresponds to the moment in which one of the two casually sees the other's photo on Facebook and decides to ask her as a friend; we can instead compare the warm audience to the first date, or at least to the first chat conversations to get to know each other better. But let's get back to the focus of the discussion and understand what tools are necessary to be able to do Facebook retargeting . Facebook retargeting campaigns: the importance of the pixel Before understanding in more detail what types of audiences can be created and impacted and how to retarget on Facebook, it is important to understand the tracking source that the platform uses to record and collect data deriving from traffic on the reference website, i.e. the pixel . The Facebook Pixel is nothing more than a string of JavaScript code that must be inserted into the site and which, once the operation has been performed, will allow us to track all the activity that occurs on the site itself . It is certainly not the objective of this article.
Facebook retargeting is a technique that allows us to reach a personalized audience who has already visited our website and who, therefore, has already had the opportunity to discover our brand and what it offers. In jargon, we talk about a "hot audience", precisely because it is made up of users who, in short, have already passed the brand awareness phase, the one that represents the top part of the funnel and which is indicated with the acronym TOFU ( Top of the Funnel). To make the concept of " warm public " even clearer , let's try Australia Telegram Number Data to clarify what represents the exact opposite, thus giving an example of "cold public". Meanwhile, with this last expression we mean a type of user who has never encountered, in their digital experience, content regarding our brand, which is why it will be essential to organize a different communication strategy for them, aimed at making the peculiarities of the brand known and let them discover more about its values and strengths. Try to imagine the dynamics in a relationship between two people.
the cold public corresponds to the moment in which one of the two casually sees the other's photo on Facebook and decides to ask her as a friend; we can instead compare the warm audience to the first date, or at least to the first chat conversations to get to know each other better. But let's get back to the focus of the discussion and understand what tools are necessary to be able to do Facebook retargeting . Facebook retargeting campaigns: the importance of the pixel Before understanding in more detail what types of audiences can be created and impacted and how to retarget on Facebook, it is important to understand the tracking source that the platform uses to record and collect data deriving from traffic on the reference website, i.e. the pixel . The Facebook Pixel is nothing more than a string of JavaScript code that must be inserted into the site and which, once the operation has been performed, will allow us to track all the activity that occurs on the site itself . It is certainly not the objective of this article.