Post by account_disabled on Dec 31, 2023 21:35:58 GMT -10
Just hours before the end of the year, our toasts will have another background when wishing "health" to our loved ones . And the pandemic has revealed the most relevant factors in our lives. Money is secondary and love would not be the same without excellent health. For all this, Carrefour and Shackleton have presented a campaign that highlights the importance of wishing "health" on these important dates . If we stop to think about the etymology of the word "Toast", it is worth noting that it comes from the Italian "Brindisi" and in turn owes its origin to the German "Ich bring dirs" ("I bring it to you"). In addition, Greek culture was also going to be present in the literal sense of the word, and the Greeks already offered good wishes when toasting . It is a custom that is years old and has continued over time with the same meaning as in the past: an expression of offering and friendship perceived as one of the most universal gestures.
Once the literature class is over, we return to the message of Carrefour's new campaign, which precisely points out this ancient ritual. The supermarket chain has contextualized itself in the special meaning that Phone Number List the word "toast" has adapted in 2020, to give it the importance that we did not notice before. An ideal moment to remember more than ever the intrinsic meaning of toasting with the expression "chin chin" after wishing health to all those present. In this way, Carrefour wants to raise awareness among all those families so that they think twice after saying it . Let them listen to her and heartily desire those words that her mouth releases in the blink of an eye. Look into the eyes of whoever is nearby and repeat it out loud , so that they know well that your wish for 2021 is none other than to continue spending another year with them.
This is the context of the campaign recorded in a spot that will be broadcast nationally. Nacho Guilló, executive creative director, and Tania Riera, creative director, both of the campaign, have commented on this new action that " Carrefour has understood very well that when you are someone so close to people you cannot miss the opportunity that the context to feed the emotional relationship with your clients by connecting with relevant content and with a lot of truth. For his part, Pablo Alzugaray, CEO of Shackleton, has also echoed this action and declared: " Working again with Carrefour is one of the best things that has happened to us in 2020 and the best end of the year we could ask for." ». The campaign also has a special content plan on social networks under the umbrella #ElBrindisMásImportante. On Instagram, the brand has created a challenge for users to invite their friends and/or family to share their toast. In addition, it has developed the “Brindis Carrefour” filter ad-hoc for the action .
Once the literature class is over, we return to the message of Carrefour's new campaign, which precisely points out this ancient ritual. The supermarket chain has contextualized itself in the special meaning that Phone Number List the word "toast" has adapted in 2020, to give it the importance that we did not notice before. An ideal moment to remember more than ever the intrinsic meaning of toasting with the expression "chin chin" after wishing health to all those present. In this way, Carrefour wants to raise awareness among all those families so that they think twice after saying it . Let them listen to her and heartily desire those words that her mouth releases in the blink of an eye. Look into the eyes of whoever is nearby and repeat it out loud , so that they know well that your wish for 2021 is none other than to continue spending another year with them.
This is the context of the campaign recorded in a spot that will be broadcast nationally. Nacho Guilló, executive creative director, and Tania Riera, creative director, both of the campaign, have commented on this new action that " Carrefour has understood very well that when you are someone so close to people you cannot miss the opportunity that the context to feed the emotional relationship with your clients by connecting with relevant content and with a lot of truth. For his part, Pablo Alzugaray, CEO of Shackleton, has also echoed this action and declared: " Working again with Carrefour is one of the best things that has happened to us in 2020 and the best end of the year we could ask for." ». The campaign also has a special content plan on social networks under the umbrella #ElBrindisMásImportante. On Instagram, the brand has created a challenge for users to invite their friends and/or family to share their toast. In addition, it has developed the “Brindis Carrefour” filter ad-hoc for the action .